Autoresponder Customer Service
The best type of service is performed one-on-one, directly with your customers. This is no problem in the offline world, but in the virtual marketing universe, this kind of personal service isn’t always feasible. With customers literally all over the world, there would be no way that you could deal with each one of them personally. This is where an autoresponder comes in.
So what does that entail?
You might already be familiar with the concept when you leave an out of office message for incoming email while you’re away on vacation or out of town.
Customer service with autoresponders is also a very simple process. After an order is placed, an autoresponder will send out a receipt for the sale, along with the information for accessing the product and a ‘thank you’ email. Think about the efficiency advantages in this service! And while it’s a great technology to harness, don’t forget about the value of personal touch in the meantime. Reaching out personally to a patient will almost never be overlooked.
To illustrate, let’s say you have a client with limited computer skills who finds information on your website about a new service you’re offering, and he places an order. The customer will your thank-you email, receipt and download information.
But let’s say the information is compiled into a PDF file, but your customer has no idea what a PDF file is, and doesn’t understand what it means to ‘right click to download.’ He needs additional customer service to help him with the product he’s purchases, but no one is available to help him. The only response he gets is from an autoresponder.
This situation can also be addressed using autoresponder customer service. Set up an additional autoresponder that will send out a list of frequently asked questions, an overview of problems that deal with customer service, or more detailed instructions on how to access the product.
Adding this support autoresponder provides a this secondary autoresponder that allows customers who email service questions to receive an instant message saying that the question was received, and telling them when they can expect a reply. This will give the customer some measure of comfort. In most cases, the customer will be satisfied with waiting the specified period of time.
Does your practice already use autoresponder services in handling the large number of emails that you receive? Or do you have other strategies that you engage for this?
UPS Healthcare has solutions that can build efficiencies into these types of day-to-day operations and more. Learn how to reduce even just one headache and turn those time savings into higher ROI today!