Why Preventive Care is Important in a Healthcare Plan Provider
More and more progressive healthcare plan providers are offering patients preventive care options. This helps offset the number one concern of most consumers – cost. When shopping for health insurance or any sort of healthcare plan, most consumers seek to protect themselves and their families from the potentially disastrous cost of major illness and hospitalization. Hence, preventive care is often an overlooked benefit that many consumers may not give sufficient consideration.
Following are some tips on how you as a provider can highlight the benefits of preventative care and get more of your current patients to set preventative care appointments.
What is Preventive Healthcare?
A broad definition of preventive healthcare is “measures taken to identify life-threatening illnesses or habits with an eye towards curing, modifying and preventing them.” In other words, preventive care can be anything that helps you stave off illness and live a healthier lifestyle.
Why Preventive Healthcare is Important
Preventive healthcare is important for three reasons:
- Early Detection Saves Lives: This is perhaps the most important reason to look for a healthcare plan that offers some measure of preventive healthcare options.
- Screenings are Simple, Preventive Measures: Annual mammograms, pap smears and colon-cancer screenings are all examples of preventive measures that help to save lives. Many life-threatening illnesses have silent symptoms. They only way to detect them is through some type of early detection test.
o Case in Point: Take heart disease, for example. The American Heart Association estimates that roughly half of all deaths from this disease are sudden and unexpected. When you consider the great strides that have been made over the last 25 years in preventing and treating this disease, early detection can make all the difference in how well you will survive a heart attack, or whether you will even have one at all.
o Take Advantage of Advances: With illnesses like this, preventive care takes advantage of the advances in medical technology, detecting problems – or assessing the likelihood of problems – before they become life-threatening illnesses.
o Modifying Behavior Leads to a Healthier Life: Preventive healthcare encourages many to lead healthier lifestyles. Getting regular exercise is one of the easiest things anyone can do to achieve overall better health. Many healthcare providers encourage this by offering discounts on gym memberships, yoga classes and other types of regular workout programs.
o Another popular lifestyle change program that providers encourage is a smoking cessation program. Cigarettes are extremely addicting, and many smokers try for years to quite before they succeed. The benefits of quitting can prevent many healthcare problems, from lung cancer and heart disease, to stroke and heart attack, to many respiratory illnesses.
o Let UPS Healthcare coach you! As a provider you probably are aware of dozens of screenings and regularly recommend them to your patients, but UPS Healthcare would love to share with you ways that other medical practices are leveraging screenings to improve care as well as generate additional revenue for your practice. Check out our Guide for Medical Practices on how to Stop Losing Money and learn more about what specific screenings you can gain more from.
- Preventive Healthcare Saves Money: Preventive healthcare allows policy holders to get the most value for their healthcare dollars. This is because preventive care is usually much less expensive than treating a disease down the road.
To encourage this, comprehensive information is needed to make informed decisions. Forward-thinking healthcare providers offer members integrated solutions, like:
- Up-to-the-minute health information
- Medical alerts
- Drug recalls
- Wellness assessments
What’s more, the more you show your patients their options and take the time to explain the value of screenings, etc, the more you will drive patient loyalty to your practice. You can never go wrong putting information your patients can use at their fingertips, and thus allowing them to be an active participant in their healthcare.
Preventive care helps people to actively manage their overall healthcare. By encouraging regular checkups, regular screenings and an overall healthier lifestyle, individuals maintain better overall health, feel better, and minimize their health care costs throughout their lifetimes.
Contact UPS Healthcare today to learn more tips on leveraging screenings and other services to generate greater revenue in your practice!